I'm a product design leader with 8+ years of experience — across sports, OTT, payments, e-commerce, edtech and fitness. Most recently I've owned the highest-revenue surfaces at Dream Sports (FanCode), pairing research, data and UX expertise with agentic AI workflows so quality products that users love using and paying for.
From a personalised renewal engine that lifted recurring revenue +47%, to the app's most-visited page rebuilt as a video-first conversion engine.
A personalised, lifecycle-aware renewal system that turns expiring sports passes into recurring revenue — reaching the right user, on the right surface, at the right moment, with the right offer.
FanCode's most-visited page, rebuilt to convert — AI-generated reason-to-watch storytelling, zero distractions before conversion, and content keyed to entitlement × match state across four sports.
Agentic pipelines (Claude Code + Figma MCP) that turn design into production output, remove manual handoff, and compress design-to-live from quarters to days.
Claude Code + Figma MCP pipeline that auto-generates HTML kitchen-sink docs — components, foundations, iconography, product kits — directly from design tokens, eliminating manual handoff.
Agentic workflow extracting color, typography and spacing tokens from Figma to scaffold production-ready CSS/React components — cutting design-to-dev cycle time significantly.
Converted Figma prototypes into functional responsive web code (React + TypeScript) with adaptive layouts for mobile, tablet, foldables and desktop from a single design source.
Orchestrated an AI-driven build of a production-quality schedule page using FanUI components, integrating live API data — Figma spec to deployed code in one session.
Engineered a Figma + Google Sheets automation pipeline generating thousands of graphics every month with zero manual design effort.
Built an AI-driven system producing high-engagement video thumbnails from screen-grabs — automatically, across the FanCode catalogue.
Small, fully playable experiments — designed and shipped with the same agentic AI workflows as the rest of this portfolio. No installs, nothing tracked, everything runs in your browser.
A 3×3 word hunt — build words around the centre letter across timed, blitz and relaxed modes, three board sizes, and ✨ bonus points for rare words.
Play Word Forge → Playable nowA spatial packing puzzle — rotate and flip twelve coloured shapes to fill a 5×12 tray. Easy, medium and hard, every board freshly generated and always solvable.
Play Poly Fit →Slot reserved. The lab is always running.
Open to conversations about product design leadership, conversion-focused UX, and AI-accelerated ways of shipping product.